Audience Marketing

Club A.M. Marketing

1. Local Artists

a) In order to reach artists in the community and invest time for them. During the day, once or twice a month, Club A.M. will host local art displays for young and upcoming artists at no charge to the artists. It will not be a specialized venue but allow for a variety of artists to be exposed. They can bring family and friends to see their work.
b) Since artists are more visually oriented, it would be a good investment to create a Flyer to be posted in the local paper, at the art schools, and to be passed out at art shows and events. Cost will go towards design, printing, and posting in the paper.

2. Local Bands/Musicians

a) Most bands ask for your e-mail in order to keep you updated and informed about what their band is doing and when they are playing. By signing up in return I can reply to the e-mails that they send me by inviting them to play at my club. Plus, I will be able to let them know any events that are taking place at Club A.M. It's a great exchange.
b) Like Artists are visually oriented, bands and musicians enjoy listening to music. By posting Radio ads about the club, the musician audience will be able to hear about the club. Perhaps buying some air time and having an interview on a local radio station will help in promoting the club.

3. Average College Student

a) Myspace and Facebook are both great venues for informing mass amounts of people within an area about events for free. You can specialize and focus your group as well as sending flyers to most everyone. The time spent is finding people and making the e-mail you send personable and not appear like a mass e-mail. Most people on these sites want to feel as if you're really interested in them as a person.
b) Free Drink Tickets. By presenting a flyer a customer can receive one free drink ticket upon entrance to the club. This will be a limited time promotion with limitations such as one per costumer.